Tuesday, March 29, 2011

From The White House to... Facebook?

Facebook has been in dire need of a good communications team for quite a while now.Who might they turn to? Most people wouldn't think a former White House press secretary would be a good fit for the job, but that just may be the case. President Obama's former press secretary Robert Gibbs may be in consideration for the job.

Facebook is on the verge of an initial public offering in 2012 in which strong and strategic communication will be crucial. Facebook has been criticized in the past for its lack communication with users regarding changes and updates to the site. CEO Mark Zuckerberg tends to come under fire in regards to his less-than-professional business skills and techniques.

Gibbs would be responsible for communicating Facebook's message to users, investors, and the media. I'm sure he would also prevent any more PR crises from happening, and create stronger relationships with the most important people to Facebook- it's users.

A lot of things will soon be changing for Facebook. Possibly becoming a publicly-traded company in 2012 and adding more specialized features for users are sure to bring the company lots of press and attention- and they will need someone like Gibbs to get the job done.

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