"You're going to be a 'Party Planning- Weather Girl' when you grow up"

The title of this post was the prediction of a family friend, given to me when I was about ten years old. It was New Year's Eve and I was running around my house decorating, setting up food, and writing a schedule of games and activities to bring in the new year. I took my party planning job very seriously back then- way more seriously than any ten-year-old ever should. Aside from being a party planning prodigy at ten, I also was dead set on becoming a Weather Channel meteorologist, hence this family friend's career prediction. For as far back as I can remember, I was always glued to the Weather Channel and family members were always calling me to get the forecast (and I may or may not have went to 'Weather Camp' at Penn State when I was 13...so embarrassing!). Everything changed for me when I was a senior in high school- I realized that math and science were not my favorite subjects in the world and that I needed to be in a field were I could be creative and interact with people.

Sitting here now as a PR and political science major, it's funny to think back to my former aspirations. I still run into people who ask me, "When are we going to see you on TV?" or "You're still going to school for meteorology, right?". When I tell them what my major is, it gets even better. Reactions like, "Oh, that's nice. What is public relations?" or "What in the world can you do with that major?" are very common.

Although the switch from meteorology to PR seems like a strange jump, I like to think there are a few similarities between the two. The public relies heavily on both meteorologists and PR people to receive important information every day. They both also consist of a lot of behind-the-scenes work that sometimes goes unrecognized. Meteorologists aren't  just paid to look pretty on camera, they research and analyze everything that goes into their forecast. A PR person's role also gets confused by most people- they aren't party hopping BFFs to celebrities who don't have a brain. Most PR jobs aren't glamourous at all. It's writing, research, and strategic planning that make for good results. The biggest and most obvious similarity between meteorologists and PR pros are the horrible reputations that both have. Meteorologists are easy to hate- they say there's no chance of rain for your wedding day and it pours. Who are you angry at? The weatherman! PR pros have horrible nicknames- flacks, spin doctors, etc.  Both meteorologists and PR people seem untrustworthy and the public has no problem having a strong distaste for them.

So I didn't become the 'party planning weather girl' that I was destined to be. But you can garauntee that if I ever have to plan an event for a client in the future, I'll be sure to check the weather forecast well in advance and plan accordingly.

Debt Crisis #Compromise: Spam or Social Media Genius?

“Tweet at your Republican legislators and urge them to support a bipartisan compromise to the debt crisis.”

This was the message sent out by President Obama’s campaign staff on Twitter, just before his tweeting barrage began last Friday afternoon. In efforts to urge Republican legislators to compromise with Democrats on the debt crisis, the president’s staff used the @BarackObama account to list Twitter handles of GOP leaders state by state, and also encouraged use of the #compromise hashtag.

As a PR student interested in political communication and social media, I should really love this idea- it’s engaging, informative, and totally unique. But instead of getting involved and tweeting members of Congress, I quickly (and temporarily) un-followed the @BarackObama account, and so did about 37,000 other people who felt they were being spammed by the president’s tweets.

As the day went on, Obama lost more and more followers while Republican legislators gained in excess of 6,500 new followers. However, looking at the sole purpose of this campaign- it was a huge success. Obama’s follower numbers may have took a hit, but this tweet overhaul flooded the feeds of Republicans and possibly may have helped with the compromise. Opinions remain mixed on the president’s Twitter stunt, but he is still the third most followed person on the planet.

A few Republican leaders took to Twitter to poke fun at the president’s campaign, even thanking him for the new followers:

North Carolina congressman, Patrick McHenry tweeted, ‘Looking forward to all the new followers @BarackObama sends my way today in his Twitter spam campaign.’

What did you think of Obama’s Twitter move? Was it spam or genius?

Studying Abroad: Good for the Soul, Bad for The Major

I have recently been referring to my upcoming semester in Rome as a dilemma- not because I am not looking forward to it (ask anyone, I AM!) but because it is really starting to affect my development and opportunities as a PR major. We all know that experience is key when it comes to working in the public relations field- and being out of the country (taking only art history classes) isn't getting me too far ahead.

As I prepare to study abroad, I've considered a few things I can do while I'm away to stay on top of my game, and how I may be able to actually benefit from my time in Italy.

1. WRITING -- I plan on keeping an in-depth blog while I learn, live, and travel in Italy. After researching different travel blogs and speaking with other students who have done the same, I've realized that this is one of the greatest benefits of studying abroad. Telling a story and captivating an audience is a key task that PR pro's must be able to master. I also hope to be able to contribute to other travel blogs and websites as well.

2. KEEPING AN ONLINE PRESENCE -- With the amount of knowledge I've learned from social media over the past year or so, it would be very hard for me to abandon it simply because I'll be out of the country. I do however, want to live 'la dolce vita' and not be consumed with my laptop and other things the entire time, but I will try my best to stay actively involved with the people I have made connections with through using social media. And with maintaining my presence online, I also strive to keep up with industry news, trends, and current events back home in America.

3. BECOMING GLOBALLY AWARE -- I haven't thought of it much before, but living on the other side of the world for four months has some hidden perks. One being an edge over those who I may be soon competing with for internships and even jobs after graduation. Understanding and living within another culture could greatly benefit me when it comes to targeting specific audiences in future jobs. I think living as an outsider in another culture will teach me not only patience, but respect and gratefulness to other types of people. And that in itself has the power to help with any type of job.

So as I sit here, ecstatic as ever to be only two months away from leaving for Rome, I can't help but think that I may be falling slightly behind. Missing out on internship opportunities, not taking any PR classes, and being away from peers who help influence me are all downfalls of studying abroad. However, I am the luckiest girl in the world to get this opportunity and there wasn't a doubt in my mind when I booked my plane ticket. The things I'm about to experience will help me in the long-run guarunteed, and I will use my experience aborad to the best of my ability when I return.

Speeches, Lies, & Surprises (No, this isn't about Politics)

I'm starting to think that public speaking and lying runs in my family- why this weird revelation? On this night two years ago I was addressing my senior class at our baccalaureate ceremony (night before graduation- filled with songs, speeches,pictures, etc.) and pulled off the best surprise ever. I told everyone in my family that I would be speaking except for the person that mattered the most- my mom. It happened to fall on the day of her birthday and my mom is infamous for tearing up at any given occasion- school concert, sporting event, birthday party, you name it. I was chosen to speak in January, and managed to keep it a surprise from her until the night of the event. My speech was titled 'The Sparknotes of Life', and it was about looking back on the past and never taking any shortcuts in life. Lets just say I could hear her sobbing from the podium. It was the best moment of my life- looking out at my fellow graduates, having my entire family there, and feeling calm and at ease throughout the entire thing. She couldn't believe I pulled off keeping it a surprise, since nothing ever gets past my mom.

Flash forward two years to today, and my brother is getting ready to do the exact same thing. He also got picked to be one of the student speakers and naturally wanted to surprise my mom like I did. My poor mom is either going to have a heart attack or nervous breakdown when she reads his name in the program tonight. I helped write his speech and gave him advice on how to deliver it, and as much as I hate to say it- it's better than my own! She was questioning me asking, "Your brother isn't speaking is  he?" and "I swear if you two are lying you both are gonna be in big trouble". I can't wait to see her face when she sees him in his cap and gown approaching the podium.

As much as we hate lying to our mom, it is for perfectly good reason. To make it even better, my brother has a section in his speech giving credit to my mom for being so supportive and always being able to give the best advice. Note to self: bring plenty of tissues!

Congratulations to the class of 2011!

My Summer Job vs. My Major

Sitting in a gray, sadly decorated cubicle for the past two weeks has got me thinking- how in the world does my current summer job tie into PR and how will it be able to help me in the future? Although it's not a dream job, I am extremely grateful and lucky to have had this opportunity... It IS funding my entire trip to Rome this upcoming fall semester, to say the least.

This is my second year working at the Pennsylvania CareerLink as a summer case manager, a vague title that could use some explaining: I am part of a summer staff that runs and supervises a youth work program that places at-risk and low-income kids in different types of summer jobs. Half of my time is spent in the office, while the other half is spent visiting the kids at their various job locations. Myself and the rest of our small staff monitor the progress and behavior of the kids, while also maintaining balanced communication with parents, job-sites that employ the kids, and state and county workers who fund the program.

I work with people much older than me, most who have degrees in fields such as psychology and social work- very fitting for this type of job. As someone just a few years older than the kids I supervise, I was definitely intimidated when I first began. However, after returning for my second year, I'm much more comfortable and am also beginning to see how I can use this job as an advantage when it comes to my Public Relations major.

The first and most obvious connection between the two: The need for great communication skills. This job requires me to communicate with a large number of kids and their parents to ensure they have a successful experience in our program. Things that we discuss are extremely confidential in nature, such as income, public assistance, and work history. I need to create a open and trusting flow of communication, and that sometimes can become extremely difficult.

In PR, our main goal is to advocate for our client. In my case, I am advocating for the 100-150 kids in our program. I am the middle person when it comes to problems in the work place and often have to delegate between advocating for the youth and for the work site itself. Crisis communication skills often come into play, and I constantly find myself thinking about the best ways to communicate to different groups of people, whether it be the kids, their parents, or the public.

Any office job is beneficial to college students because it teaches us the basics- answering phones, using the fax machine, simple office etiquette, and what it's like to live in a cubicle for 9 hours a day. These things are all important to know and experience before entering the big, bad, grown-up world.

3 Big PR Mistakes for Politicians this Week

This past week has been rough for a few politicians who made some critical mistakes when it came to communications decisions. Not only are these mistakes embarrasing, but they show just how little some of these current office-holders and presidential hopefuls know about communicating. From bus tours to Twitpics- this week had it all. Here's a little list I created with my favorite (and most entertaining) mistakes of the week:

1. Newt Gingrich and his bizarre PR statement
After speaking out against Rep. Paul Ryan's budget plan and stating that Ryan was “right-wing social engineering", Gingrich came under heavy fire from his party, and his young campaign looked a faulty. If that wasn't enough, his spokesperson released the one of the strangest and most unprofessional statements I or anyone has probably seen:

"Washington cannot tolerate threats from outsiders who might disrupt their comfortable world. The firefight started when the cowardly sensed weakness. They fired timidly at first, then the sheep not wanting to be dropped from the establishment’s cocktail party invite list unloaded their entire clip, firing without taking aim their distortions and falsehoods...But out of the billowing smoke and dust of tweets and trivia emerged Gingrich, once again ready to lead those who won’t be intimated by the political elite and are ready to take on the challenges America faces"

I have one word for this statement: WEIRD. Sounding more like a science fiction novel or an epic battle scene from a movie, this statement was cleary out of line. If Gingrich continues his GOP run, I suggest he finds a new press secretary.

2. The name of this scandal says it all: 'Weinergate'

A 'personal' photo from Representative Anothony Weiner's Twitter account was sent to a 20-year-old college student over the weekend. He claims his account was hacked- but why can't he answer simple questions about the controversy? He obviously was not prepped before he faced reporters. Note the recurring 'giving a speech analogy':

3. Sarah Palin's Bus Tour

As someone who is neither for or against this former VP candidate, I have to say that her recently-launched bus tour is a nothing more than a publicity stunt (no surprise here). My Twitter feed was buzzing with Sarah Palin sightings around Philadelphia yesterday and all I could do was roll my eyes. She's been vague at describing the reason for the tour, but it's so obvious. She's testing the water, seeing what happens to her poll numbers, and yet again trying to hype the Sarah Palin 'brand'. And when there's speak of 'hype', Donald Trump most likely isn't too far away.

I put this on my list of bad PR moves only because I think that Palin would have a much better chance at a presidential run by lying low and avoiding these large publicity stunts that made her infamous. A reality show, numerous books, and a bus tour? Is she the next GOP presidential candidate or did she just win American Idol?

From The White House to... Facebook?

Facebook has been in dire need of a good communications team for quite a while now.Who might they turn to? Most people wouldn't think a former White House press secretary would be a good fit for the job, but that just may be the case. President Obama's former press secretary Robert Gibbs may be in consideration for the job.

Facebook is on the verge of an initial public offering in 2012 in which strong and strategic communication will be crucial. Facebook has been criticized in the past for its lack communication with users regarding changes and updates to the site. CEO Mark Zuckerberg tends to come under fire in regards to his less-than-professional business skills and techniques.

Gibbs would be responsible for communicating Facebook's message to users, investors, and the media. I'm sure he would also prevent any more PR crises from happening, and create stronger relationships with the most important people to Facebook- it's users.

A lot of things will soon be changing for Facebook. Possibly becoming a publicly-traded company in 2012 and adding more specialized features for users are sure to bring the company lots of press and attention- and they will need someone like Gibbs to get the job done.

Keep It Clean!

After a few months of developing my social media skills, I've learned that the most important thing to keep in mind is to ALWAYS be professional. At a recent PRSSA (Public Relations Student Society of America) meeting, a member of the featured alumni panel reaffirmed this by stating that potential employers notice things like grammar and subject matter in tweets and posts. Does a PR firm or other type of professional organization want to see pictures of your drunken weekend activities? NO! This is social media suicide, in that those pictures and comments will never disappear.

It may seem like a no-brainer not to do things like this when you have prominent people following you, but I see it happen everyday with students my age. After looking through my different social media profiles, I've realized that each has a different level of professionalism to it, and that I use each for a different function. From LinkedIn to Twitter, and even my personal blog (this one!), I like to keep things consistent by tailoring my messages to be about related things. I keep details of my personal life to a minimum and try to feature skills and interests that will hopefully one day help me out in the future. Although my Facebook profile definitely has a more personal feel to it, I am still conscious to not be posting things that negatively affect my image in any way. Privacy settings don't protect you from everyone, and questionable things on personal profile can always come back to haunt a person.

So yes, my Twitter page is more personalized than my LinkedIn page, and my Facebook page is more personalized than my Twitter page, but each one is consistent in the way I present myself. By "keeping it clean" I can positively present myself online to potential employers and form lasting relationships that may be able to help me in the future!

"Memolane"- A Scrapbook of Your Social Media

Photo albums, check-in's, status updates, tweets, videos...And the list goes on. Social media has allowed us to share things from vacations to breaking news with people in all of our various networks, and continues to rapidly develop.

Memolane, a new site introduced earlier this week looks to provide social media fiends with a way to keep track  of important memories and specific posts. The site serves as a virtual scrapbook by creating a scrollable timeline that allows users to search for specific events they may want to look back on. The user can see posts from all forms of social media from a specific date or event and they can also interact with friends and followers.

An interesting feature is the ability for multiple users to create a "story". By combining favorite memories from individual timelines, a group of users can create a new timeline that features posts from each person. 

After browsing through the site and creating a timeline, it's evident how useful this site is and how popular it will most likely become. It seems like there are some minor glitches that need to be fixed on the site, but as a whole Memolane is a great new tool to keep social media users live's a little less cluttered and a lot more nostalgic.

Twitter- What It's Taught Me So Far

In the past few months, I have been on social media overload. I have had a Twitter account for roughly a year, but never used it the way I do now. Before using Twitter correctly, I falsely believed that people only used it to track their favorite celebrities and to post about pointless activities throughout their day. Although many people do use Twitter for these things (sorry, not following you anymore!), many people do use it to positively interact and learn from people that relate to their specific interests.

I am honestly amazed with how much I have learned in the past few months from using Twitter. Not to diminish the quality of my education or the knowledge of my professors, but I have learned more "real-life" information from the people I follow than I have in the classroom.  By following the right people in relation to what I am most interested in, I have been able to precisely create my own little niche in the big bad world of social media. I recently looked through the list of who I follow and came up with the following breakdown: 30%- PR organizations and professionals; 20%- News sources; 20%- Peers and friends; 10%- Travel information; 10%- Political figures; 10%- Celebrities. By combining these categories, I can immediately get all of the information most important to me. In less than 5 minutes, I can scroll through my feed and see breaking news, helpful PR tips, and what other PR students are up to.

However, the most important thing I've learned so far is that Twitter and your experience with Twitter is only what you make of it. If you want to use your little slice of social media to learn and interact with people in your field, reach out to them first! By never interacting with your followers, they most likely will never notice you or care what you're tweeting about. Another important thing I've learned is to remember who you follow and who follows you. I keep this into consideration whenever I type a new tweet, and make sure to ask myself, "Is this somewhat relevant?", or "Who else does this affect?". This doesn't mean that each of my tweets is serious and professional, but it does mean that you will never see a tweet from me saying things like "I hate my lifeeeeee!", or "Ugh, so stressed out". 

To sum things up, Twitter has allowed me to get all of the necessary information I need throughout the day from current events to the latest social media trends. It has also let me interact with amazing people in the PR world from upperclassmen at Temple to CEOs working in the business. I can't wait to see where Twitter leads me next, and look forward to interacting with more people along the way!